HFH Publishing is the home of books authored and created by Hank Hoffmeier.
Learn how to build a solid business foundation that you can expand upon to become successful and profitable. Success in business begins with establishing a presence. Three fundamental things will help drive your success from the start: marketing automation, branding, and customer service. Focusing on correctly implementing these three key elements will build a solid foundation for a thriving and sustainable business. This book is your “get started” guide to developing your marketing automation, brand presence, and customer service by learning about best practices and key areas of focus. Using the information in this book will propel you from the basic ABC’s of running your business — to mastering your business goals from A to Z.
In order to grow a successful business, it is more important than ever to have a strong presence on social media. Not only do business owners need to have accounts on various social media platforms, they need to continuously post content. This social media guide for service based businesses will help new and existing business owners set up, use and advertise on popular social media channels including Facebook, Twitter, LinkedIn, Snapchat and Instagram. This book contains step by step instructions and images to help set up your accounts and advertise. Bonus tips and tools are included to help you run successful social media marketing campaigns.
Hank is an author, speaker, and host of a marketing podcast, Hank’s Business and Marketing Tips, available on iTunes, Google Play, TuneIn, and the Amazon Echo. With a passion for all things digital and social, combined with more than 18 years of experience in sales and marketing, Hank enjoys partnering with organizations large and small to improve their marketing strategy. Hank is also the Strategic Insights Manager at iContact, an email marketing and marketing automation platform.